LONDON-BASED
CONSULTANCY
WITH EXPERTISE
IN PAN AFRICAN MARKETS
© 2025 All rights reserved.
THIS IS AFRICA
TIA CREATIVE STUDIO | THIS IS AFRICA
A CREATIVE
& STRATEGIC
CONSULTANCY
WITH AFRICAN
MARKET
EXPERTISE
Consultancy Services
Insights
Local market insights
Consumer insights
Cultural insights
Strategy
Strategic advisory
Go-to-market strategy
Culture strategy
Creative
Concept development
Campaign localisation
Content Production - TV, digital, radio
Africa is the continent of the future
$3 trillion
Africa's consumer spending power is projected to reach $3 trillion by 2030 as 250 million more Africans join the middle class - McKinsey
12
of the world's 20 fastest-growing economies are in Africa. The continent is projected to be the second fastest-growing region globally after Asia in 2025 - IMF
60%
of Africa's population is under the age of 25, making it the youngest continent on earth. Africa is expected to account for over a third of the global youth population by 2050.
2.5 billion
By the year 2050, Africa is projected to have around 2.5 billion people living on the continent, making up roughly 25 % of the global population.
1.2 billion
Total mobile subscriptions in 2030.
5G subscriptions is estimated to grow to
420 million, making up 33% of all mobile subscriptions globally.
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