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Share a Coke with the Super Eagles
Market
Nigeria
Role
Insights, strategy, campaign development, creative direction, production
Project type
ATL, BTL, Digital, Social, Experiential, Shopper, Packaging
Activating the FIFA World Cup Campaign in Nigeria. Work done for Coca-Cola Nigeria at Ogilvy Africa.
Task
Rally Nigerians behind their national football team and make Coca-Cola top of mind during the 2018 FIFA World Cup while build awareness of Coca-Cola’s partnership with the Super Eagles.
Approach:
We made the Coca-Cola bottle represent support for Nigeria by customising each bottle with a picture of a Super Eagles player.
Results
Millions of Nigerians Shared a Coke with the Super Eagles. The campaign received over 890 million impressions and over 3 million video views across all digital platforms.
Email
London, England,
United Kingdom
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