Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Share a Coke with the Super Eagles
Client
Work done for Coca-Cola WABU (West Africa Business Unit) for Ogilvy Africa (Nigeria)
Market
Nigeria
Role
Insights, strategy, campaign development, creative direction, production
Project type
ATL, BTL, Digital, Social, Experiential, Shopper, Packaging
Bringing Nigeria's World Cup Pride to Every Coca-Cola bottle.
Challenge
How do you turn national pride during the 2018 FIFA World Cup into a moment that unites Nigerians behind their national team and makes Coca-Cola part of that celebration?
Approach
We turned the Coca-Cola bottle into a personal show of support, customising each bottle with the image of a Super Eagles player. Every bottle became a collectable piece of Nigerian football pride — something fans could hold onto, share, and show off throughout the tournament. We brought the campaign to life with a TVC featuring Super Eagles players set to a soundtrack by Jason Derulo, then rolled it out across integrated platforms — in-store, OOH, radio, and social.
Impact
Millions of Nigerians dhared a Coke with the Super Eagles
890+ million impressions
3+ million TVC views across social and digital platforms
