We partner with global brand teams & agencies
to create culturally relevant work that connects authentically with consumers across pan-African markets.
We bring 20 years of expertise developing work for key regions including West, East, Central and Southern Africa.
Our
Solutions
Insights &
Strategy
Actionable consumer, market and cultural insights that empower brands to engage more authentically with diverse African audiences.
We leverage our proprietary research including our TIA network of planners, culture strategists, tastemakers and creators to deliver insights at the speed of culture.
Creative &
Execution
Fusing global creative platforms with local market knowledge to craft campaigns that resonate with diverse African consumers.
We empower African voices at every stage of the creative process, ensuring we go beyond literal translation to crafting impactful campaigns that are rooted in culture.
Content & Production
On-demand production partners across key African markets who are ready to mobilise at a moment’s notice.
We collaborate with independent film crews, directors, producers and sound engineers who can deliver localised content across channels including TV, digital, social and radio.
Strategy & insights
Actionable consumer, market and cultural insights that empower brands to engage more authentically with diverse African audiences.
We leverage our proprietary research including our TIA network of planners, culture strategists, tastemakers and creators to deliver insights at the speed of culture.
Creative localisation
Fusing global creative platforms with local market knowledge to craft campaigns that resonate with diverse African consumers.
We empower African voices at every stage of the creative process, ensuring we go beyond literal translation to crafting impactful campaigns that are rooted in culture.
Content & production
On-demand production partners across key African markets who are ready to mobilise at a moment’s notice.
We collaborate with independent film crews, directors, producers and sound engineers who can deliver localised content across channels including TV, digital, social and radio.
What we do
From market insight to campaign adaptation, let's chat to see how we can help you.
What we deliver
Local market knowledge
We leverage 20 years of experience working in pan-African markets
Localised Delivery
We collaborate with UK-based talent who have lived African experience
Collaboration and co-creation
We integrate seamlessly into your team to provide support in real time
Lesibane Mohale
Creative Director & Founder
Lesibane Mohale is an award-winning Creative Director with over two decades of experience shaping brands across diverse African markets. He has held senior creative and leadership roles at leading global agencies including Ogilvy Africa, DDB South Africa, TBWA Hunt Lascaris, RPM London and Geometry Global. Over the course of his career, Lesibane has led and delivered campaigns across more than 20 markets, including South Africa, Nigeria, Kenya, Ghana, Cameroon, DRC, Gabon and Mauritius, bringing a deep understanding of the nuances, cultures, and consumer dynamics that define the continent.
Now based in London, Lesibane combines his African market expertise with an international perspective, enabling him to craft work that resonates across borders. His approach blends strategic rigour with culturally informed creativity, resulting in ideas that not only capture attention but also drive meaningful business and brand impact. Known for delivering work that is both award-winning and effective, Lesibane is passionate about storytelling that reflects real people, real contexts and real human insight.
Get in touch: les@tiastudio.co.uk
We're glocal of storytellers, strategists, creative entrepreneurs and consultants
Nigeria & West Africa Lead
Digital Strategist
Culture Strategist
Marketing Strategist
London, England,
United Kingdom
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