ABOUT | TIA Creative Studio

What we deliver

Local market knowledge

We leverage 20 years of experience working in pan-African markets

Localised Delivery

We collaborate with UK-based talent who have lived African experience

Collaboration and co-creation

We can integrate seamlessly into you team to provide support in real time

WHAT WE DO

Connecting
global brands
to African markets and culture.

We bring 20 years of expertise developing work for key regions including West, East, Central and Southern Africa.

Black Africans make up less than 4% of professionals working in the UK advertising industry.

As a result, global marketing campaigns adapted for African markets often miss the mark because the people behind the work don't reflect the audiences they are trying to speak to.

That's where TIA comes in. We work alongside global brand teams and agencies to provide insights, advice and creative support they need to connect authentically with consumers.

TIA is seamlessly connected to a community of strategists, creatives and experts based in the UK and across key regions in Africa.

Capabilities

From market insight to campaign adaptation, let's chat to see how we can help you.

Strategy & insights

Actionable consumer, market and cultural insights that empower brands to engage more authentically with diverse African audiences.

We leverage our proprietary research including our TIA network of planners, culture strategists, tastemakers and creators to deliver insights at the speed of culture.

Creative localisation

Fusing global creative platforms with local market knowledge to craft campaigns that resonate with diverse African consumers.

We empower African voices at every stage of the creative process, ensuring we go beyond literal translation to crafting impactful campaigns that are rooted in culture.

Content & production

On-demand production partners across key African markets who are ready to mobilise at a moment’s notice.

We collaborate with independent film crews, directors, producers and sound engineers who can deliver localised content across channels including TV, digital, social and radio.

Lesibane Mohale

Creative Director & Founder

Lesibane Mohale is an award-winning Creative Director with two decades of experience working in diverse African markets.

Lesibane has held creative and leadership roles across the continent working at global agencies including Ogilvy Africa, DDB South Africa, TBWA Hunt Lascaris and Geometry Global. Les has delivered campaigns for over 15 markets across on the continent including South Africa, Cameroon, Ghana, Nigeria, Kenya, DRC, Gabon and Mauritius.

With a career spanning multiple markets including the UK where he is currently based, he brings a unique and global perspective to marketing and advertising. Lesibane's approach to combining strategic thinking with ideas rooted in culture has consistently resulted in work that delivered real impact and results.