ABOUT | TIA Creative Studio

Africa isn’t one market. Treating it as one is where many brands go wrong. Across 54 countries, Africa is shaped by thousands of cultures, languages, identities and lived realities each influencing how people think, behave and connect with brands.

From Lagos to Nairobi, Accra to Johannesburg, every market brings its own cultural codes, consumer behaviours and ways of seeing the world. Yet Africa is still too often reduced to a single narrative and audience profile. TIA exists to close that gap.

Through local insight, creative thinking and cultural intelligence, we help brands understand the differences, navigate the nuances and earn their place in African culture rather than simply arrive in it.

HOW WE WORK

TIA Creative Studio is connected to a growing community of African strategists, creatives and specialists working across key markets including Southern Africa, West Africa, East Africa and the African Diaspora across the globe.

We bring 20 years of expertise developing work for key regions including West, East, Central and Southern Africa.

This allows us to build the right team around each brief, drawing on the market knowledge, perspectives and expertise the work requires.

See the work

This is Africa Network

TIA Creative Studio

is connected to a global

community of African

specialists based across

key African markets including

South Africa, Nigeria

Kenya and Ghana.

A borderless community of strategists, writers, storytellers, designers, independent production houses and creative entrepreneurs.

Our
Solutions

Insights

Cultural, consumer and market intelligence that helps brands understand African audiences, behaviours and opportunities. Powered by our network of strategists, planners and creators, we turn local knowledge into clear, actionable insight.

Creative

Creative ideas shaped by market understanding and cultural nuance. Working with African creatives, we go beyond translation and adaptation to create campaigns that feel relevant, distinctive and rooted in the places they are made for.

Production

Production expertise across key African markets. From directors and producers to crews and sound engineers, we assemble the right local teams to deliver content across TV, digital, social and radio production.

Let's collaborate

Founder & Creative Director

Lesibane Mohale

Lesibane Mohale is an award-winning Creative Director with over two decades of experience shaping brands across diverse African markets. He has held senior creative and leadership roles at leading global agencies including Ogilvy Africa, DDB South Africa, TBWA Hunt Lascaris, RPM London and Geometry Global.

Over the course of his career, Lesibane has led and delivered campaigns across more than 20 markets, including South Africa, Nigeria, Kenya, Ghana, Cameroon, DRC, Gabon and Mauritius, bringing a deep understanding of the nuances, cultures, and consumer dynamics that define the continent.

Get in touch: les@tiastudio.co.uk

Experience developing work in over 15 African markets

West & Central Africa

Ghana, Nigeria, Cameroon

East Africa

Kenya, Uganda, Tanzania

Southern Africa

S. Africa, Zimbabwe, Zambia

African Diaspora

United Kingom, Europe, USA

Why TIA?

We are global but we are rooted in Africa.

Our pan-African experience ensures our work always feels authentic and connects meaningfully with consumers and culture.

FOR AFRICA, BY AFRICA.

We collaborate with talent with African experience based in the UK and Europe. We are also connected to a community of experts located in key regions across the continent.

ACCESS TO LOCAL TALENT

We don’t operate like a traditional agency. We flex to your needs and seamlessly integrate into your team to get things done. We simplify the process and keep things moving.

CO-CREATION & COLLABORATION

Strategy & insights

Actionable consumer, market and cultural insights that empower brands to engage more authentically with diverse African audiences.

We leverage our proprietary research including our TIA network of planners, culture strategists, tastemakers and creators to deliver insights at the speed of culture.

Creative localisation

Fusing global creative platforms with local market knowledge to craft campaigns that resonate with diverse African consumers.

We empower African voices at every stage of the creative process, ensuring we go beyond literal translation to crafting impactful campaigns that are rooted in culture.

Content & production

On-demand production partners across key African markets who are ready to mobilise at a moment’s notice.

We collaborate with independent film crews, directors, producers and sound engineers who can deliver localised content across channels including TV, digital, social and radio.