TIA CREATIVE STUDIO LTD
LONDON-BASED
INDEPENDENT
CONSULTANCY
WITH EXPERTISE IN
AFRICAN MARKETS
TIA - This is Africa
We help global brands show up authentically and meaningfully in African markets & the diaspora through insights, big ideas and cultural intelligence.
We partner with agencies and global marketing teams, bringing the local knowledge, strategic guidance and on-the-ground expertise they need to succeed across African markets.
Africa's time isn't coming. It's already here.
And the numbers prove it.
$3 trillion
Africa's projected spending power by 2030 - McKinsey
12
of the world's 20 fastest-growing economies are in Africa
60%
of Africa's population is under the age of 25, making it the youngest continent on earth.
2.5 billion
Africa's population by 2050.
1.2 billion
Total mobile subscriptions in 2030.
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Our Capabilities
Insights
Cultural Intelligence
Go-to-market strategy
Local market insights
Consumer insights
Training & workshops
​
Creative
Concept development
Integrated campaigns
Campaign localisation
Branding & Design
Social-first content
Digital Marketing
​
Production
Digital & Social Content
TV Commercials
Radio Production
Photography
AI-driven production
We combine deep African market experience with a global perspective, helping brands create work that feels culturally relevant, locally credible and true to the people it is designed for.
FOR AFRICA, BY AFRICA.
Our network connects strategists, creatives, producers and cultural specialists across key African markets, giving you access to the local knowledge and expertise you need, when and where you need it.
ACCESS TO LOCAL TALENT
We’re not a traditional agency. We plug into your team where you need us, bringing senior expertise without unnecessary layers. Flexible, collaborative and built to keep things moving.
CO-CREATION & COLLABORATION
Read the latest interviews & insights
Brad Ross on the power of sport, partnerships, cultural relevance and what it will take for Africa to capture more of the value its culture creates.
![Frances Headshot 2[1].jpg](https://static.wixstatic.com/media/bf3905_3e24e4282c514a99864d10919e4025e6~mv2.jpg/v1/fill/w_980,h_1470,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Frances%20Headshot%202%5B1%5D.jpg)
Frances Quarcoopome on the power of relationships and why cultural understanding matters to global brands operating in African markets.
Damon Stapleton on what it takes to win awards, the power of African creativity and the importance of staying relentlessly curious.
Maureen ‘Mo’ Rutabingwa on staying rooted, African creativity and what brands must do to connect with African consumers in a real way.