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AN INDEPENDENT
LONDON-BASED 
CONSULTANCY   
WITH EXPERTISE IN
AFRICAN MARKETS 
 

We help global brands

and agencies win in

African markets through insights, content and

cultural intelligence.

We collaborate with agencies in the UK and work alongside global marketing teams to equip them with insights, advice and the hands on support they need to win in African markets. 

Africa is the continent of the future

$3 trillion

Africa's projected spending power by 2030 - McKinsey  

12

of the world's 20 fastest-growing economies are in Africa 

60%

of Africa's population is under the age of 25, making it the youngest continent on earth. 

2.5 billion

Africa's population in 2050.

1.2 billion

Total mobile subscriptions in 2030.  

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Capabilities

Insights 

Local market insights 

Consumer insights 

Cultural insights

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Strategy 

Strategic advisory 

Go-to-market strategy 

Culture strategy 

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Creative

Concept development

Campaign localisation 

Content Production - TV, digital, radio

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London, England, 

United Kingdom

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© 2026. ALL RIGHTS RESERVED. 

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